I know just about everyone has seen all of these commercials and the genius BYU parody, but honestly, how can I pass up posting these gems?
You may remember this magnificent marketing campaign for Old Spice beginning with this:
and following up with this:
Well, the Harold B. Lee Library at BYU decided to get in on the action and produced this brilliant version of their own.
It makes me miss working at the HBLL. Especially because A. they have guys that good-looking roaming the stacks, and B. they finally implemented a "snack zone". So unfair that I missed out on both!
One more thing. These commercials are getting so much attention, that CBS News even picked up on the phenomenon and gave BYU a little face time. Sweet!
