I know just about everyone has seen all of these commercials and the genius BYU parody, but honestly, how can I pass up posting these gems?
You may remember this magnificent marketing campaign for Old Spice beginning with this:
and following up with this:
Well, the Harold B. Lee Library at BYU decided to get in on the action and produced this brilliant version of their own.
It makes me miss working at the HBLL. Especially because A. they have guys that good-looking roaming the stacks, and B. they finally implemented a "snack zone". So unfair that I missed out on both!
One more thing. These commercials are getting so much attention, that CBS News even picked up on the phenomenon and gave BYU a little face time. Sweet!
2 comments:
Brilliant work on the part of both organizations ... advertising/marketing folks dedicate enormous resources to trying to create ads that will self-replicate like this throughout the Internet. "Advertainment" is the antidote to the mute button, channel surfing, Tivo, etc. that allows viewers to circumvent traditional ads.
Yet another reason why I love BYU. Go Cougars!! (And thank you for sharing!)
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